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The Neymar Effect

The Neymar Effect

The very best quality comes at a price, but with many unwilling to compromise on quality, West Hampstead has become THE destination for young Londoners who want to get the best of both.

The footballing world is still reeling this week from the most expensive player transfer in footballing history. The 25-year old Brazilian Neymar Da Silva Santos Jr, known as only Neymar, completed his move from Barcelona to Paris St Germain  (PSG) for a world-record transfer fee – an eye-watering £198m. This astronomical figure broke the previous world record transfer fee, which was set only last year, by over £100m, and Neymar himself is set to pocket an annual salary after tax of £26m – That’s £71,000 every day. Or £50p every minute.

The numbers involved are simply staggering, but many footballing experts are claiming this transfer represents a major coup for PSG, some are even suggesting this represents great value. Neymar is undoubtedly one of the worlds most talented footballers and aged only 25, has a full footballing career ahead of him. He also has exceptional marketability outside of football and already is the face of many global brands such as Nike, Panasonic and Red Bull.

The same can be said for the West Hampstead rental property market  - less so the commercial endorsement deals – but while prices are strong, there is exceptional value to be had and that brings a lot of people to this buzzing community.

A typical one-bedroom flat ranges from £300pw to £400pw, and a two-bedroom ranging from £375 to £500pw. While these rental prices look expensive for some, compared to much of North-West London, West Hampstead is in fact at a considerable discount.  For example in neighbouring Hampstead Heath, you wouldn’t get much change of £450pw for a typical one-bedroom apartment! And what’s more, is you can get all the perks without any compromises. The transports links are second to none with access to the Tube (Jubilee Line), Overground and Thameslink rail lines, excellent restaurants, delightful drinking spots such as the Gallery and the Alice House, as well as first-rate nurseries and schools.

What is clear is that even in a post-recession economy, there is a strong demand for the very best and thankfully, you don’t need to do a Neymar to get the best in West Hampstead.