At Paramount, we believe in supporting causes that matter — not just to us as a team, but to the communities around us.
Back in February 2016, we partnered with Sands, the UK’s leading charity for stillbirth and neonatal death. And while it’s been years since this particular campaign, their mission is just as important now as it was then.
Who are Sands?
Founded in 1978 by a group of bereaved parents, Sands exists to support families who have experienced the devastating loss of a baby before, during, or shortly after birth.
Their work includes:
- Funding critical research into the causes of stillbirth and neonatal death
- Supporting bereaved families with specialist guidance and resources
- Training healthcare professionals to provide better care, communication, and compassion
Every year, thousands of families in the UK experience this unimaginable heartbreak. Sands helps ensure they don’t go through it alone.
Why we chose to support Sands
“I was drawn to Sands because I’ve always been fascinated by pregnancy and birth — the miracle of it all,” said a member of our team at the time. “One day I hope to become a midwife, supporting families through both joy and loss. Until then, I wanted to do something to raise awareness and support the incredible work Sands does.”
To honour the cause, we hosted a “Wear Orange Day” at our office — orange being the colour associated with Sands. We also sold wristbands, pins and trolley tokens throughout the month to help raise funds.
Why we still share stories like this
Not every post we publish is about property — and that’s intentional. As a team, we care about people first, not just homes. Stories like this one give our audience a window into the values and real lives behind Paramount.
At Paramount, we believe in giving back to the communities we live and work in. From local food drives to monthly charity spotlights like this one, community support is at the heart of our culture, see more of our charity and community work here.
